-
Building your brand
Whether you’re aiming to lead or simply advance in your career, building your brand is essential.The first step is becoming comfortable in articulating what you’re good at and what value you bring to the table. It’s about being authentic and consistently showing up in a way that aligns with your goals and aspirations. The importance…
-
Build a marketing engine for your business
Relying solely on marketing to drive success is no longer sufficient for businesses. To thrive, businesses must create a comprehensive marketing engine that integrates marketing, sales, and delivery. This forms the backbone of a successful business model, ensuring sustained growth and customer satisfaction. The three pillars of business • Marketing: While essential, marketing alone can’t guarantee…
-
How to navigate through the challenges that women in business are facing
Women in business face several challenges, the most challenging being the struggle for gender equality. From maternity leave to the gender pay gap, women must be resilient to overcome these challenges. One of the toughest obstacles women face is returning to work after maternity leave. Statistics show that 54,000 women leave their jobs after maternity…
-
How to stay motivated: Top 10 tips for marketing students working full-time
Balancing a marketing degree with a full-time job is no easy task. The demands of an academic programme, added with the pressures of a demanding job, can often feel overwhelming. Yet, with the right strategies and mindset, it’s possible not only to manage both but to excel in them. Here are some practical tips to…
-
The marketing frontier: strategies, innovation, and customer connections
The financial sector, particularly challenger banks and fintech companies, are at the cutting edge of innovation. These trailblazers are not only disrupting traditional banking paradigms but are also reshaping the way marketing is approached in the industry. Challenger banks have emerged as disruptors in the financial industry, distinguishing themselves from traditional banks by their full…
-
📖3 Books I recommend for Leaders, Marketers, and Creatives
Over the years as an English Lit, Philosophy & Marketing student, I’ve built quite a collection of books. Some I’ve read multiple times, while other books came highly recommended. Some were challenging to read and had to succumb to the DNF list. But the three books below are quite the opposite and so inspiring. I’ve…
-
📅 A Day in the life of a Senior Marketing Executive
Welcome to a sneak peek into a Monday with me as a Senior Marketing Executive. Today’s focus is all about performance marketing, strategic planning and communications. Here’s what a typical Monday looks like for me: 🌅 Morning (6:00 AM – 7:00 AM): Workout Starting the week off strong with a morning workout doing P90. Today…
-
Transforming banking with personalised customer experiences
In today’s competitive financial landscape, banks must go beyond traditional services to differentiate themselves. One key strategy to achieve this differentiation is through the enhancement of customer experience, particularly by leveraging personalisation. As customers become more sophisticated and their expectations evolve, banks that focus on creating personalised experiences can build trust and loyalty, deepen connections…
MarketingbyEvie
A Marketing professional sharing her journey with you
MarketingbyEvie 